• (513) 399-6333 / (866) 235-0932
  • Mon - Fri: 9am - 5pm
  • inquiry@cleriti.com
  • 5 Marketing Tactics You Need to Stop Doing

    5 Marketing Tactics You Need to Stop Doing

    True story: I received an email from a marketer who told me she had read our blog and enjoyed it, but she was wondering if I would replace a few of the articles I linked to in the blog to a whitepaper she had written. Her whitepaper, of course, was a better source to link to than the HubSpot resources on inbound marketing. In return, she'd link to our blogs.


    I immediately sent the message to my spam folder and promptly forgot about it until we started discussing some of the worst marketing examples we’ve run across in our day-to-day. Her request was an obvious ploy. These kind of marketing tactics work only in very particular situations — generally, you already need to have a well established reputation in your industry — and when they backfire, they can ruin a marketer's reputation not only with other marketers but with future clients, too.

  • Tips to Leverage Email Workflows to Improve Your Marketing Strategy

    Tips to Leverage Email Workflows to Improve Your Marketing Strategy

    Maybe you’ve heard email marketing is dead. Despite what some say, this couldn't be farther from the truth. 59 percent of B2B marketers cite email as the most effective channel for generating revenue. While 73 percent of B2B marketers say email is essential to growing their business. What is dead are old-school email tactics — and that's a good thing. Savvy marketers know that email marketing today is a combination of refining and layering your audience segmentation, providing value in the form of what your audience wants or needs in a particular moment and personalize the email message.

    If you're ready to revamp your email marketing strategy, these tips will help you set up workflows to improve your overall marketing strategy.

  • Is Content Marketing the Missing Piece to Your Marketing Puzzle?

    Is Content Marketing the Missing Piece to Your Marketing Puzzle?

    With so many businesses creating original content, can content marketing really be that effective for yours? The answer, of course, is yes. By adding a solid content marketing strategy to your marketing mix, you can reach your best audience and engage them with information they want and find helpful.

    Not convinced? Here's a look at how content marketing works, and how you can make it work for you.

  • Infographic Guide: Directing Content Creation with Buyer Personas

    Infographic Guide: Directing Content Creation with Buyer Personas

    In 2017, the Buyer Persona has become an integral part of the modern marketer’s digital strategy. These semi-fictional profiles are a foundational part of any inbound marketing campaign, but that doesn’t mean they’re always effective. If you treat your Personas as an afterthought or just one more step to cross off on your campaign planning checklist before you get to the “real” planning, they’ll be little more than an exercise in creative writing. When crafted with fact and purpose, however, they can be the lynchpin that turns your content from posts and updates into conversion opportunities.

  • Quiz: Is Your Inbound Marketing Program Ready for 2017?

    Quiz: Is Your Inbound Marketing Program Ready for 2017?

    2017 is right around the corner, and here's hoping it will be a successful inbound marketing year! But just to be sure, take our short quiz to see if your inbound marketing program is ready for 2017.

  • How to Create an Engaging Content Plan (Plus Template)

    How to Create an Engaging Content Plan (Plus Template)

    If you’ve been getting your inbound marketing strategy ready for 2017, hooray! We’ve been right there with you, covering the basics of inbound marketing over the last few months on our blog.


    Now it’s time to get into what I find the hardest part of campaign planning: creating an engaging quarterly content plan. Okay, I may be in the minority here, but coming up with 13 clever but clear blog titles plus a short description for each tests my creativity. Here’s why planning a quarterly content plan is important, tips on how to get organized and a few of the resources and tools we use to brainstorm.

  • 3 Reasons Healthcare Services Need Consistent Inbound Marketing Campaigns

    3 Reasons Healthcare Services Need Consistent Inbound Marketing Campaigns

    Stringent regulations and an uncertain future can make healthcare a difficult industry to service — which means marketing can take a back seat to central business concerns like product development or customer service, relegated to demos at healthcare conferences and one off campaigns. And while those tactics can certainly get attention for your brand, it does mean you’re neglecting a critical aspect of your marketing: digital.

  • Why You Need Growth-Driven Design on Your Website

    Why You Need Growth-Driven Design on Your Website

    Frustration. Stress. Excitement. Overwhelmed. These are the words most marketers use when talking about a website redesign. And as someone who’s been involved in many redesigns, I can agree with that. Traditional website redesign is broken. Projects are often over budget and launched late.

    And you may be asking yourself, “Andrew, what are we supposed to do?” Well, it’s going to be okay. There’s a better way — growth-driven design. Growth-driven design allows you to launch your website quickly and to continuously improve the site over time based on data you’ve collected on your website’s performance. Sounds good, right?

    Watch our video to learn why you need growth-driven design on your website and how you can get started immediately.

  • Quiz: Is Your Website Inbound Friendly?

    Quiz: Is Your Website Inbound Friendly?

    Are you converting fewer leads than you'd like to? Does your website have a high bounce rate? Are you falling short of your inbound marketing goals? Maybe it's time to make your website more inbound friendly. Luckily, there are a ton of resources to help bring your website up to par with the best inbound sites out there. According to ImpactBnD, "you have to combine design and Inbound Marketing to form the catalyst for your brand to attract conversions and shares." So where do you start? Take our quiz, "Is Your Website Inbound Friendly?" to find out if your website is as primed for inbound as it should be. 

  • 10 Questions to Tailor Your Buyer Persona for Inbound Marketing Campaigns

    10 Questions to Tailor Your Buyer Persona for Inbound Marketing Campaigns

    You can’t have peanut butter without jelly (or marshmallow fluff or bananas — whatever floats your boat). You can’t have Thanksgiving without pumpkin pie. A house isn’t a house without a roof.  Imperfect analogies aside —  you can’t have an inbound marketing campaign without a buyer persona.

Work Smarter

An Inbound Marketing Campaign Planning Workbook for Your 2017 Strategy

Get Your Copy

Subscribe to Email Updates

Latest Posts
Categories

EXPERIENCE CLERITI

Attract More Website Visitors, Convert Them Into Leads and Nurture Them to Become Customers

OUR SERVICES