If there's one thing all marketing strategies have in common, it is the need to track the results of a campaign as it unfolds and make adjustments based on the results. Content marketing is no different. It’s not a set-and-forget marketing strategy. While keeping your channels full of new and interesting content is essential, if you're not getting the content marketing results you were expecting, it's time to make a change. Here are a few tips to help you zero in on the problem — and then fix it.
- Feb 22, 2017
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- Feb 15, 2017
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If there's any magic to content marketing, it all starts with one word: audience. Content marketing works because it is focused on the people you are trying to reach rather than your business, products or services. It is there to give people what they want in the format they are looking for.
- Jan 26, 2017
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With so many businesses creating original content, can content marketing really be that effective for yours? The answer, of course, is yes. By adding a solid content marketing strategy to your marketing mix, you can reach your best audience and engage them with information they want and find helpful.
Not convinced? Here's a look at how content marketing works, and how you can make it work for you.