4 Figures That Will Win You a Bigger Content Marketing Budget

 Marketing is getting more complicated all the time, but one thing stays the same—content marketing gets results. Add these stats to your next marketing report if you’re having a hard time getting the budget you need.

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1. Content marketing gets 3x more leads than paid search for each dollar spent.

2. Content marketing costs 62% less than traditional marketing.

3. When it comes to news updates, 59% of readers go online for their information.

4. 61% of online consumers in the U.S. make purchases after reading recommendations on a blog.