Marketing is getting more complicated all the time, but one thing stays the same—content marketing gets results. Add these stats to your next marketing report if you’re having a hard time getting the budget you need.
1. Content marketing gets 3x more leads than paid search for each dollar spent.
2. Content marketing costs 62% less than traditional marketing.
3. When it comes to news updates, 59% of readers go online for their information.
4. 61% of online consumers in the U.S. make purchases after reading recommendations on a blog.