--- title: Resources | Cleriti | Sarah Tsai description: Sarah Tsai is a serial entrepreneur who has a passion for creating great products and services. She has worked with both Fortune 500 companies as well as start-ups to help with operations management, process design, and innovation strategy. Resident in Mt. Lookout, she takes advantages of all the specialty shops, parks, observatory, wine bars, and coffee joints. --- [![Cleriti Logo](https://blog.cleriti.com/hs-fs/hubfs/2018_Redesign/_Global_Elements/cleriti-logo-2.png?width=410&name=cleriti-logo-2.png "cleriti-logo") ](https://www.cleriti.com) [**](https://blog.cleriti.com/author/sarah-tsai#) - - [**](https://twitter.com/cleriti) - [**](https://www.linkedin.com/company/cleriti/) [![cleriti-logo-2.png](https://blog.cleriti.com/hs-fs/hubfs/2018_Redesign/_Global_Elements/cleriti-logo-2.png?width=410&name=cleriti-logo-2.png "cleriti-logo-2.png")](https://www.cleriti.com) ** - - [**](https://twitter.com/cleriti) - [**](https://www.linkedin.com/company/cleriti/) ![](https://blog.cleriti.com/hubfs/2018_Redesign/_Global_Elements/DT-subpage-header.jpg) ![](https://blog.cleriti.com/hubfs/2018_Redesign/_Global_Elements/SP-subpage-header.jpg) # Resources ## Thinking with Cleriti We're always thinking, discovering and sharing our knowledge of how to connect with customers in the digital age. Here we share some of those thoughts. - [![Automation Is Taking the Lead in Modernizing Marketing](https://blog.cleriti.com/hubfs/2017/automation-is-leading-modernization-of-marketing.png) ](https://blog.cleriti.com/automation-is-modernizing-marketing) - Jun 22, 2017 ## [Automation Is Taking the Lead in Modernizing Marketing](https://blog.cleriti.com/automation-is-modernizing-marketing) [Read More >](https://blog.cleriti.com/automation-is-modernizing-marketing) - [![Simplification: the Key to a Successful Cross-Channel Digital Marketing Strategy](https://blog.cleriti.com/hubfs/11-q1.png) ](https://blog.cleriti.com/simplification-the-key-to-a-successful-cross-channel-digital-marketing-strategy) - Apr 5, 2017 ## [Simplification: the Key to a Successful Cross-Channel Digital Marketing Strategy](https://blog.cleriti.com/simplification-the-key-to-a-successful-cross-channel-digital-marketing-strategy) [Read More >](https://blog.cleriti.com/simplification-the-key-to-a-successful-cross-channel-digital-marketing-strategy) - [![Every Marketing Strategy Has Gaps: How Are You Shoring Yours Up?](https://blog.cleriti.com/hubfs/Q1-2017-7.jpg) ](https://blog.cleriti.com/every-marketing-strategy-has-gaps-how-are-you-shoring-yours-up) - Mar 8, 2017 ## [Every Marketing Strategy Has Gaps: How Are You Shoring Yours Up?](https://blog.cleriti.com/every-marketing-strategy-has-gaps-how-are-you-shoring-yours-up) [Read More >](https://blog.cleriti.com/every-marketing-strategy-has-gaps-how-are-you-shoring-yours-up) - [![3 Ways to Leverage Website Analytics in Your Content Marketing](https://blog.cleriti.com/hubfs/4-1.jpg) ](https://blog.cleriti.com/3-ways-to-leverage-website-analytics-in-your-content-marketing) - Feb 15, 2017 ## [3 Ways to Leverage Website Analytics in Your Content Marketing](https://blog.cleriti.com/3-ways-to-leverage-website-analytics-in-your-content-marketing) [Read More >](https://blog.cleriti.com/3-ways-to-leverage-website-analytics-in-your-content-marketing) - [![Quiz: Is Your Inbound Marketing Program Ready for 2017?](https://blog.cleriti.com/hubfs/Cleriti%20Q4%202016%20Blog%20Images-3.jpg) ](https://blog.cleriti.com/quiz-is-your-inbound-marketing-program-ready-for-2017) - Dec 28, 2016 ## [Quiz: Is Your Inbound Marketing Program Ready for 2017?](https://blog.cleriti.com/quiz-is-your-inbound-marketing-program-ready-for-2017) [Read More >](https://blog.cleriti.com/quiz-is-your-inbound-marketing-program-ready-for-2017) - [![Video: Turn Your Website Visitors into Leads with the Right Conversion Path](https://blog.cleriti.com/hubfs/Cleriti%20Q4%202016%20Blog%20Images.png) ](https://blog.cleriti.com/video-turn-your-website-visitors-into-leads-with-the-right-conversion-path) - Nov 2, 2016 ## [Video: Turn Your Website Visitors into Leads with the Right Conversion Path](https://blog.cleriti.com/video-turn-your-website-visitors-into-leads-with-the-right-conversion-path) [Read More >](https://blog.cleriti.com/video-turn-your-website-visitors-into-leads-with-the-right-conversion-path) - [![5 Ways to Make Your B2B Inbound Campaign Work for a Niche Audience](https://blog.cleriti.com/hubfs/8_1.jpg) ](https://blog.cleriti.com/5-ways-to-make-your-b2b-inbound-campaign-work-for-a-niche-audience) - Aug 24, 2016 ## [5 Ways to Make Your B2B Inbound Campaign Work for a Niche Audience](https://blog.cleriti.com/5-ways-to-make-your-b2b-inbound-campaign-work-for-a-niche-audience) [Read More >](https://blog.cleriti.com/5-ways-to-make-your-b2b-inbound-campaign-work-for-a-niche-audience) - [![5 Reasons to Document an Inbound Marketing Campaign Strategy for a Better 2017](https://blog.cleriti.com/hubfs/3.jpg) ](https://blog.cleriti.com/5-reasons-to-document-an-inbound-marketing-campaign-strategy-for-a-better-2017) - Jul 20, 2016 ## [5 Reasons to Document an Inbound Marketing Campaign Strategy for a Better 2017](https://blog.cleriti.com/5-reasons-to-document-an-inbound-marketing-campaign-strategy-for-a-better-2017) [Read More >](https://blog.cleriti.com/5-reasons-to-document-an-inbound-marketing-campaign-strategy-for-a-better-2017) - [![5 Common Disconnects Between Marketing and Sales Teams and How to Address Them](https://blog.cleriti.com/hubfs/6.1.2016_Cleriti_Blog_Image.png) ](https://blog.cleriti.com/5-common-disconnects-between-marketing-and-sales-teams-and-how-to-address-them) - Jun 1, 2016 ## [5 Common Disconnects Between Marketing and Sales Teams and How to Address Them](https://blog.cleriti.com/5-common-disconnects-between-marketing-and-sales-teams-and-how-to-address-them) [Read More >](https://blog.cleriti.com/5-common-disconnects-between-marketing-and-sales-teams-and-how-to-address-them) - [![Infographic: The 5 Most Important Steps to an Effective Marketing Strategy for Small Business](https://blog.cleriti.com/hubfs/marketing-strategy-for-small-business_block_1.png) ](https://blog.cleriti.com/infographic-the-5-most-important-steps-to-an-effective-marketing-strategy-for-small-business) - Feb 10, 2016 ## [Infographic: The 5 Most Important Steps to an Effective Marketing Strategy for Small Business](https://blog.cleriti.com/infographic-the-5-most-important-steps-to-an-effective-marketing-strategy-for-small-business) [Read More >](https://blog.cleriti.com/infographic-the-5-most-important-steps-to-an-effective-marketing-strategy-for-small-business) ###### CATEGORIES - [Marketing Strategy and Planning (210)](https://blog.cleriti.com/topic/marketing-strategy-and-planning) - [Content Marketing (138)](https://blog.cleriti.com/topic/content-marketing) - [Social Media and Digital Marketing (87)](https://blog.cleriti.com/topic/social-media-and-digital-marketing) - [Website Design and SEO (83)](https://blog.cleriti.com/topic/website-design-and-seo) - [Inbound Marketing (15)](https://blog.cleriti.com/topic/inbound-marketing) ###### LATEST POSTS We know what it takes to create meaningful connections with customers. 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