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  • Is Social Media Marketing Worth It?

    Is Social Media Marketing Worth It?

    The word on the street is that social media is an integral part of your digital marketing strategy. The experts all claim that you’d missing out if your social streams aren't all fired up and constantly pumped full of content. But is social media really as important as all the experts claim, or are too many of us only doing it because everyone else is?

  • What to Do if Your Content Marketing Isn't Getting Results

    What to Do if Your Content Marketing Isn't Getting Results

    If there's one thing all marketing strategies have in common, it is the need to track the results of a campaign as it unfolds and make adjustments based on the results. Content marketing is no different. It’s not a set-and-forget marketing strategy. While keeping your channels full of new and interesting content is essential, if you're not getting the content marketing results you were expecting, it's time to make a change. Here are a few tips to help you zero in on the problem — and then fix it.

  • Is Content Marketing the Missing Piece to Your Marketing Puzzle?

    Is Content Marketing the Missing Piece to Your Marketing Puzzle?

    With so many businesses creating original content, can content marketing really be that effective for yours? The answer, of course, is yes. By adding a solid content marketing strategy to your marketing mix, you can reach your best audience and engage them with information they want and find helpful.

    Not convinced? Here's a look at how content marketing works, and how you can make it work for you.

  • How to Create an Engaging Content Plan (Plus Template)

    How to Create an Engaging Content Plan (Plus Template)

    If you’ve been getting your inbound marketing strategy ready for 2017, hooray! We’ve been right there with you, covering the basics of inbound marketing over the last few months on our blog.


    Now it’s time to get into what I find the hardest part of campaign planning: creating an engaging quarterly content plan. Okay, I may be in the minority here, but coming up with 13 clever but clear blog titles plus a short description for each tests my creativity. Here’s why planning a quarterly content plan is important, tips on how to get organized and a few of the resources and tools we use to brainstorm.

  • The Most Important B2B Content and Inbound Marketing Stats of 2016

    The Most Important B2B Content and Inbound Marketing Stats of 2016

    2016 is almost over, and it's been a busy year. Content marketing and inbound marketing are not just buzzwords, but smart marketing strategies that are converting leads and driving new business for B2B organizations. If you're not planning an inbound marketing or content marketing strategy for 2017, you should! Content is king and will be far into the future.

    But if you're already using inbound or content marketing, do you know if you're inbound effectiveness is stacking up with the rest? 

  • 10 Stats You Should Know about the State of Inbound Marketing 2016

    10 Stats You Should Know about the State of Inbound Marketing 2016

    HubSpot recently released the State of Inbound 2016 report, an anonymous, global  survey answered by over 4,500 respondents — HubSpot and non-HubSpot customers, B2B and B2C and small and mid-sized businesses  — conducted from February 2016 through May 2016.

    While some of the findings are to be expected, there are a few surprises this year.

  • 5 Ways Home Improvement Service Companies Benefit from Inbound Marketing Campaigns

    5 Ways Home Improvement Service Companies Benefit from Inbound Marketing Campaigns

    When I sat down to write this blog, I considered thinking of a clever way to compare the benefits of inbound marketing to house building. But it was Monday, and to be honest, I know very little about building a house. As I sat staring at my blank screen, debating whether to Google ‘how to build a house’ or ‘basic house structures,’ I realized I was overcomplicating the matter. Inbound shouldn’t be complicated, and the process of explaining the benefits of planning a home improvement inbound marketing campaign shouldn’t be complicated either.

    So in a very straightforward manner, with nary a house building reference to be had, here are five reasons home improvement companies can benefit from inbound marketing campaigns.

  • An Inbound Marketing Campaign Overview for True Beginners

    An Inbound Marketing Campaign Overview for True Beginners

    I’m a transplant from the fiction publishing world where content has quite a different flavor than content for inbound marketing. So the first time I helped plan a campaign, including titles for thirteen blog posts along with meta-descriptions, I was a bit hesitant about the process as well as what value I could bring. What did I know about inbound, marketing or campaigns? To be honest, not much. I fully expected to use that first campaign as a learning experience even if I didn’t contribute a whole lot to the process.

    What I didn’t expect was how much fun campaign planning can be, how straightforward the process is and how even newbies can add value and insight. I’m not going to lie; there are moments when planning a campaign can be a challenge, but it’s a challenge you know you can meet because each part of the process builds upon the previous step. And it all starts with your customer.

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