Any digital marketer knows the importance of testing, tracking, and measuring your marketing tactics. HubSpot is an incredibly powerful tool for this. In addition to automating your marketing efforts, it delivers their measurable data and analytics right within the platform. Tracking these analytics can equip you with insights on your marketing results and help you prove that your inbound strategy is working. Having access to this data is one thing, but what you do with it will define your success as a marketer. In order to develop actionable insights, you need to know what metrics are significant, as well as how to optimize your marketing strategy based on the data.
Let’s take a look at a few essential metrics to help you measure the effectiveness of the content you produce for your inbound campaigns. You’ll find that these metrics can easily be broken down into more specific metrics as you dive into the analytics.