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  • How HubSpot’s Analytics Help You Determine Your Marketing Effectiveness

    How HubSpot’s Analytics Help You Determine Your Marketing Effectiveness

    Any digital marketer knows the importance of testing, tracking, and measuring your marketing tactics. HubSpot is an incredibly powerful tool for this. In addition to automating your marketing efforts, it delivers their measurable data and analytics right within the platform. Tracking these analytics can equip you with insights on your marketing results and help you prove that your inbound strategy is working. Having access to this data is one thing, but what you do with it will define your success as a marketer. In order to develop actionable insights, you need to know what metrics are significant, as well as how to optimize your marketing strategy based on the data.


    Let’s take a look at a few essential metrics to help you measure the effectiveness of the content you produce for your inbound campaigns. You’ll find that these metrics can easily be broken down into more specific metrics as you dive into the analytics.

  • 5 Impressive Ways Inbound Marketing Helps Influence Sales and Boost Your Bottom Line

    5 Impressive Ways Inbound Marketing Helps Influence Sales and Boost Your Bottom Line

    There’s a reason we say content is king: When done well, it can lead to more website visitors, more shares on social media, and—most importantly—more qualified leads. Content is an integral part of the inbound marketing sales process because it serves as a gateway for potential customers to begin to build a relationship with your brand. Read on to see why the inbound methodology can be imperative to moving your customers through the buyer’s journey, influencing sales, and boosting your bottom line.

  • 12 Stats About Inbound Marketing that You Can’t Deny

    12 Stats About Inbound Marketing that You Can’t Deny

    Are you on the fence about inbound? The increased use of technology and widespread access to the internet has changed consumer expectations and  transformed the way that customers find and engage with brands. Though traditional outbound marketing used to be the norm, more and more companies are finding that inbound strategies deliver the marketing results they want. Below, we provide 12 stats that prove the power of inbound marketing:

  • 6 Tricks to Get Better Marketing Results from Facebook Ads

    6 Tricks to Get Better Marketing Results from Facebook Ads

    Advertising on Facebook is big business, both for Facebook itself and for companies that successfully utilize it to reach their audiences. In the 2nd quarter of 2015 alone, Facebook generated almost 4 billion dollars in ad revenue, and just under 3 billion of those dollars were from mobile ads. What makes so many businesses confident in allocating parts of their marketing budgets to promote Facebook ads? It is most likely because of Facebook’s advanced targeting options, huge user base and ability to produce positive marketing results.

  • Do You Have a Defined Sales Process for Your Leads?

    Do You Have a Defined Sales Process for Your Leads?

  • Reality Check: 5 Reasons You Aren't Getting Content ROI

    Reality Check: 5 Reasons You Aren't Getting Content ROI

     

    Making an investment in content marketing can be a scary prospect, especially since results don’t happen overnight. This makes it difficult for marketing managers or other executives to understand how it fits into your customers’ buying cycles, and they might hesitate to support your content budget. If you’re using content to market your products or services, but aren’t getting the ROI that you expect, there are probably a few reasons why this problem is occurring.

  • How to Craft Thank You Emails that Convert

    How to Craft Thank You Emails that Convert

    Before the age of the Internet, written thank you notes were common in business interactions — marketing and sales reps would often send a written thank you note after networking events or meeting with clients. That personal touch has mostly disappeared in the digital era. Now, if thank you messages are sent at all after interacting with customers, they are generally automated emails that leads receive after signing up for a website subscription or filling out a form to download a digital product. Therefore, they’re often disregarded.

    In an inbound lead nurture campaign, thank you emails hold a significant amount of weight. After the lead fills out a form on a landing page to receive a downloadable piece of content, they receive a thank you message that includes a call-to-action (CTA) to move them further through the sales funnel. If your thank you email doesn’t catch their attention as genuine, you won’t get the click, and you miss out on a conversion. However, if you include the right characteristics in your thank you emails, you can generate active engagement from your customers. These tips will help you improve the content in these vital emails and get the marketing results you’re looking for.

  • How to Justify a Larger Marketing Budget to Your Boss

    How to Justify a Larger Marketing Budget to Your Boss

    Most marketing departments don’t lack ideas or ambition — they lack a hefty budget. Following the old maxim “you’ve got to spend money to make money,” marketing departments that are able to get the capital they need can bring in more leads and increase the effectiveness of their marketing strategies. Convincing your boss of this fact is never easy, though. Marketing dollars don’t always generate quick results that executives want to see before they justify extra expenditures. In order to prove that investing in marketing is beneficial for the future of the company, you’re going to have to prove how important your marketing results were for your organization’s bottom line in the past.

  • Don’t Stay Stagnant: 10 Methods to Grow Your Organization

    Don’t Stay Stagnant: 10 Methods to Grow Your Organization

    Feel like your organization isn’t moving forward? The success of a business is dependent on growth, and it takes extra work to get there — having a strategic marketing process in place is essential for adapting to evolving marketing demands. Implementing smart strategies to capture a wider audience and new customers is what keeps profits growing. So, if you think your business could use some revamping, read these 10 methods to grow your organization and set it apart from competitors.

  • 4 Metrics Marketers Should Care About The Most

    4 Metrics Marketers Should Care About The Most

    Marketers are busy people! Not only are they charged with a lot of different duties, but they also have to help the company improve ROI. That’s not always easy to do. For marketers to stay on task and reach their departmental goals, they must focus on having a solid campaign strategy and working towards what they want to accomplish. To get a good idea of what marketers pay the most attention to, check out these four metrics on what marketers should care about most.  

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