In a perfect inbound marketing world, your ideal customers would find your content online and be drawn to your website where they would read a few blog posts, maybe download a whitepaper and then make a purchase or reach out for more information right then and there. Of course, it never really works out that way. You may get many new leads to your website, but those leads don't go anywhere. Enter lead nurturing: the path you set down for yourself to help guide a person as they make the journey from a person who finds you at the awareness stage to a buyer.
- Mar 22, 2017
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- Feb 1, 2017
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Maybe you’ve heard email marketing is dead. Despite what some say, this couldn't be farther from the truth. 59 percent of B2B marketers cite email as the most effective channel for generating revenue. While 73 percent of B2B marketers say email is essential to growing their business. What is dead are old-school email tactics — and that's a good thing. Savvy marketers know that email marketing today is a combination of refining and layering your audience segmentation, providing value in the form of what your audience wants or needs in a particular moment and personalize the email message.
If you're ready to revamp your email marketing strategy, these tips will help you set up workflows to improve your overall marketing strategy.