Your greatest asset in inbound marketing is your website. Why? It's a conversion engine! As your content brings unknown visitors to your site, it's essential to have the right paths in place to seamlessly lead them where they need to go. As you meet their needs by providing the information they're looking for, they're more likely to provide their contact information in exchange for valuable resources. Get the examples and insights you need to turn visitors into leads in this exclusive video.

Increase Your Inbound Marketing Effectiveness with a Solid Web Strategy

In this video, you'll learn the importance of diving deep into your audience's wants, needs and expectations to inform your website strategy and empower your inbound marketing program. From defining a website conversion path to demonstrating how one works with examples, you'll understand what you can do better on your own website and how you can effectively engage your target audience. The results of doing so? Your website will become a conversion engine that drives your inbound marketing efforts in a positive direction.