Need an Easy Fix for Your B2B Marketing Automation? Remember You're Talking to a Person.
Every marketer has sent an email to the wrong person, posted a blog with a typo, or had an entire campaign fall flat at least once in their life. It’s part and parcel of marketing, and your leads will overlook the odd misspelling or email snafu. But they aren’t so forgiving of poor tactics—especially when it comes to automation.