According to an Adweek infographic: "digital marketing will account for more than 75 percent of marketing budgets over the next five years,”

Take a minute to think about that statistic.That's a huge percentage of a company's entire marketing budget. Additionally, CMOs utilizing funds for digital marketing strategies expect these funds to contribute to significant increases in their digital marketing ROI. That leaves the question of how to best allocate budgeted funds to optimize ROI numbers by targeting specific digital marketing realms.

Unless you publish a blog regularly, your business simply won't survive in today's digitally-fed, social media-saturated world. Unfortunately, what typically happens to businesses that suddenly realize they've neglected to aggressively tap into the advantages of marketing themselves digitally is they publish blogs that lack fundamental elements of an engaging and shareable blog piece. In other words, they blog themselves into oblivion.

10 Reasons Why You Should Pay for Blogging Services

1. Your blogging service will add fresh content daily or weekly, depending on your preference, without worrying about finding ideas and writing the blog yourself. Googe's search algorithm thrives on constantly changing content and readily grabs websites that publish new content frequently.

2. Trending content attracts Internet readers eager to learn about the latest innovative products. Professional bloggers possess the expertise to take a trending topic and tie it to your company's niche without the blog seeming forced or amatueurish.

3. Hiring a professional freelance blogging service increases your digital marketing ROI because you do not have to pay for office space, insurance, benefits, vacations,etc. associated with having an employee on your payroll.

4. "Blogging doesn't seem that difficult to do--I could publish a 500 word blog every day!" Famous last words spoken by many busy, stressed-out company execs who, despite good intentions, start out blogging two or three times a week but end up dreading the task so much they stop blogging and neglect their site's content.

5. Seasoned bloggers know the ins and outs of SEO, inbound linking techniques, long-tailed keywords, increasing site traffic, creating readable content and crafting "clickable" blog titles. Just like any job, you can't learn everything you need to know to do the job right in one day. A blogging service regularly utilizes these techniques and continually stays informed about the latest changes to Google's search algorithms.

6. Professional blogging agencies may also offer services that include marketing your blog on social media sites and creating animated videos geared towards promoting your products.

7. Blogging keeps your existing customers actively engaged with your business and attracts new customers by ranking higher than normal on search queries and being shared on social media sites.

8. Publishing new blogs on your site also increases your mobile marketing ROI, especially when you use a responsive design website to accommodate smartphone screens.

9. Using blogs provided by a reputable blogging service means your website will never be penalized by Google for containing plagiarized content.

10. Hiring professional blog writers frees company execs from worrying about maintaining a digital marketing department and paying unnecessary overhead expenditures to make sure the department is contributing to its ROI.

A company's digital ROI is absolutely correlated to the ability of the company to consistently publish flawlessly written, SEO-optimized blogs that Google's search crawlers love to venerate. Additionally, getting blogs shared repeatedly on social media requires an accomplished blogger who understands the underlying structure of reader-friendly blogs and who has keen insight into the peculiar yet fascinating world of successful, marketable Internet blogging.