- Jul 5, 2017
- By Emily Inman
- In Social Media and Digital Marketing
There are many do's and don'ts when it comes to utilizing automated emails. Here are 6 best practuces your automated emails should be following to ensure the most optimum efficiency.
(Infographic Transcript)
- 1. Don’t buy lists. Mailing to purchased lists rarely provides many leads and can actively harm your reputation.
- 2. Carefully curate your contacts. If you want to make the most of your email lists, you need your content to resonate with your VIPs.
- 3. Be warm and personable, but not overly familiar. Laying on the charm too thick makes your emails seem trivial and annoying.
- 4. Be polite! Email subject lines that include the words ‘thank you’ have the highest above-average engagement levels.
- 5. Always offer something of value. Consumers are more likely to open and engage with content if they see it as useful.
- 6. Optimize for mobile. Two-thirds of emails are read on either smartphones or tablets.
Resources:
http://marketingland.com/grow-email-marketing-list-shortcuts-214540
http://www.copyblogger.com/colorful-writing/
http://marketingland.com/content-matters-no-matter-type-marketer-217413
https://www.hubspot.com/marketing-statistics
