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Thinking with Cleriti

We're always thinking, discovering and sharing our knowledge of how to connect with customers in the digital age. Here we share some of those thoughts.

6 Best Practices Your Automated Emails Should Be Following

6 Best Practices Your Automated Emails Should Be Following

There are many do's and don'ts when it comes to utilizing automated emails.  Here are 6 best practuces your automated emails should be following to ensure the most optimum efficiency.email-automation-best-practices.jpgemail-automation-best-practices-1.jpg


 (Infographic Transcript)

  1. 1. Don’t buy lists. Mailing to purchased lists rarely provides  many leads and can actively harm your reputation. 
  1. 2. Carefully curate your contacts. If you want to make the most of your email lists, you need your content to resonate with your VIPs.
  1. 3. Be warm and personable, but not overly familiar. Laying on the charm too thick makes your emails seem trivial and annoying.
  1. 4. Be polite! Email subject lines that include the words ‘thank you’ have the highest above-average engagement levels.
  1. 5. Always offer something of value. Consumers are more likely to open and engage with content if they see it as useful.
  1. 6. Optimize for mobile. Two-thirds of emails are read on either smartphones or tablets.







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