"The thing about quotes on the internet is you cannot confirm their validity," said Abraham Lincoln. Ha!
What you can do, however, is take them in and let them inspire your marketing efforts as we move forward into 2015. Here are Cleriti’s top 15 favorite quotes about content marketing from some of the most influential marketers of all time.
If you’re looking for motivation to stand out from the crowd and develop your brand’s story, then these quotes offer some great inspiration for you.
“Content is fire; social media is gasoline.” –Jay Baer (Tweet This)
“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” –Howard Gossage (Tweet This)
“A company blog is not a press release; making it just another channel for company fluff is the fastest way to kill it.” –Lazar Dzamic (Tweet This)
“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin (Tweet This)
“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis (Tweet This)
“It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.” –Ajaz Ahmed (Tweet This)
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” –David Brier (Tweet This)
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Tweet This)
“The best marketing doesn’t feel like marketing.” –Tom Fishburne (Tweet This)
“Traditional marketing talks at people, content marketing talks with them.” –Doug Kessler (Tweet This)
“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” –Phil Kolter (Tweet This)
"Products are made in a factory, but brands are created in the mind." –Walter Landor (Tweet This)
“Branding is what people say about you after you leave the room” –Unknown (Tweet This)
“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” –John Wooden (Tweet This)
“Do what you do so well that they will want to see it again and bring their friends.” –Walt Disney (Tweet This)
What are some of your favorite marketing quotes? Share in the comments below!