Since September 2012, our team at Cleriti has been utilizing HubSpot’s software to formulate and implement successful marketing strategies for our clients. If you aren’t familiar with HubSpot, it is an inbound marketing software platform that helps companies attract visitors, convert leads, and most importantly, close customers.
We have found success over the last few years because we internally hold ourselves to a high expectation. We want to be the HubSpot experts in Cincinnati. We utilize HubSpot at every stage in the buyer’s journey so we can discover what is working and what isn’t for our clients. We are constantly adapting our strategy based on what the analytics are telling us. We utilize HubSpot at the macro level to obtain the best possible marketing results.
Not only are we passionate about obtaining quality results for our clients, but we are also passionate about something else: Education. Our team spends a lot of time writing blogs posts and organizing events with the goal of assisting individuals in obtaining marketing success for their business. One of our favorite things to do is organize and put on quarterly Cincinnati HubSpot User Group meetings, or “HUGS” as we like to call them. And since our team loves putting on HUGS, we want to share why we spend so much time developing these meetings for marketers in the Tri-State area.
This is, by far, the most important reason. If you currently use HubSpot, you are probably well aware of how in-depth the platform is. In fact, every year HubSpot is making updates and improvements to their software (take a look at the 2015 improvements here). In order to obtain the most insightful data, you need to understand where and how to get it. This year, we are excited to bring in a HubSpot employee to share what’s new, the latest product updates, and the vision for 2016 so you can continue to find success with all of the HubSpot improvements.
Personally, my favorite part of attending the Cincinnati HUG events is meeting other marketers from around the city. There are a wide variety of companies that attend these meetings, so we get the opportunity to meet marketers from a lot of different industries. We like to hear from you. How do you achieve success? What are your struggles? What have you learned? At Cleriti, we love to get insight into stories like these because we know we can learn a lot from your marketing expertise, as well. In the end, we all want results. So, when we meet together, we have the awesome opportunity to pick each other’s marketing brains for an hour or two.
We also like to get your feedback on the HubSpot platform. What capabilities do you wish the HubSpot platform had that it currently doesn’t? We can provide your feedback to our HubSpot account manager.
We know that sometimes measuring inbound marketing success can be difficult, but we want to hear how you measure your performance. HubSpot is a powerful marketing platform that provides invaluable insights. When used to its full potential, it can give you the right information to positively affect your bottom line. We like to hear how you utilize HubSpot to impact your business.
Our next Cincinnati HUG meeting is November 3rd at the Brainstorm Meeting space in downtown Cincinnati. Register here on Eventbrite, or email us at inquiry@cleriti.com if you would like us to let you know about upcoming meetups.