---
title: 6 Best Practices Your Automated Emails Should Be Following
description: When it comes to your email marketing efforts, it can become difficult for your automated emails to stand out. Try these automated email best practices.
---

[Resources | Cleriti ](https://blog.cleriti.com)

# [6 Best Practices Your Automated Emails Should Be Following](https://blog.cleriti.com/6-best-practices-your-automated-emails-should-be-following)

 Written by [Emily Inman](https://blog.cleriti.com/author/emily-inman) | Jul 5, 2017

There are many do's and don'ts when it comes to utilizing automated emails.  Here are 6 best practuces your automated emails should be following to ensure the most optimum efficiency.

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* (Infographic Transcript)*

1. **1.** Don’t buy lists. Mailing to purchased lists rarely provides  many leads and can actively harm your reputation. 

1. **2.** Carefully curate your contacts. If you want to make the most of your email lists, you need your content to resonate with your VIPs.

1. **3.** Be warm and personable, but not overly familiar. Laying on the charm too thick makes your emails seem trivial and annoying.

1. **4.** Be polite! Email subject lines that include the words ‘thank you’ have the highest above-average engagement levels.

1. **5.** Always offer something of value. Consumers are more likely to open and engage with content if they see it as useful.

1. **6.** Optimize for mobile. Two-thirds of emails are read on either smartphones or tablets.

**Resources:**

[http://marketingland.com/grow-email-marketing-list-shortcuts-214540](http://marketingland.com/grow-email-marketing-list-shortcuts-214540)  

[https://www.marketingprofs.com/articles/2017/31350/seven-marketing-automation-predictions-and-best-practices-for-2017](https://www.marketingprofs.com/articles/2017/31350/seven-marketing-automation-predictions-and-best-practices-for-2017)

[http://www.copyblogger.com/colorful-writing/](http://www.copyblogger.com/colorful-writing/)

[http://marketingland.com/content-matters-no-matter-type-marketer-217413](http://marketingland.com/content-matters-no-matter-type-marketer-217413)  

[https://www.hubspot.com/marketing-statistics](https://www.hubspot.com/marketing-statistics)

 

 

 

 

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