Instituting lead scoring mechanism using marketing automation helps quantify and qualify the value of converted prospects and place them in the appropriate lifecycle state of your sales funnel. Although essential for getting the most value out of your inbound marketing efforts, lead scoring can be a time-consume endeavor if the parameters are unclear and technology employed is out of date. In fact, statistics show that only 21% of businesses actually employ a lead scoring program. Guides to effective lead scoring are pages long and require you to evaluate one piece of data after another in order to assign a lead a score. What's more, keeping up with all of this constantly-changing data is a challenge, to say the least.