5 Signs You're Ready to Add Lead Nurturing to Your Marketing Strategy

5 Signs You're Ready to Add Lead Nurturing to Your Marketing Strategy

In a perfect inbound marketing world, your ideal customers would find your content online and be drawn to your website where they would read a few blog posts, maybe download a whitepaper and then make a purchase or reach out for more information right then and there. Of course, it never really works out that way. You may get many new leads to your website, but those leads don't go anywhere. Enter lead nurturing: the path you set down for yourself to help guide a person as they make the journey from a person who finds you at the awareness stage to a buyer.