Social media engagement is a crucial part of any marketing strategy. It’s also one of the areas in which marketing automation could be most helpful to you. That might seem counterintuitive to some. We know the best corporate users on social media platforms respond in real-time to customers questions, concerns,or good-natured whimsy.
In today’s business landscape, if you want to advance your brand and remain competitive, there’s no getting around that your customers expect you to have an active presence on social media. But not every company has the resources to employ the staff needed monitor and post content 24/7.