Automation is revolutionizing the marketing industry — no getting around that. Companies that employ automation in their engagement and sales campaigns are seeing higher open rates, higher conversion rates, and positive ROI. Why? When you have to think about the content you're sending — offers, links, and the copy of your email itself — you're much more likely to end up crafting a message that's relevant to consumers.
Let’s take a look at some of the factors that encourage your customers to click “open.”