---
title: Resources | Cleriti | Gina Yeagley
description: Gina is an early adopter of inbound marketing and the VP of Marketing at Cleriti. Her goal is to provide helpful, timely resources to current and future customers of the agency. She loves learning new things, technology, the outdoors, exploring Cincinnati and claims she is the queen of the court in NBA Jam.
---

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# Resources

## Thinking with Cleriti

We're always thinking, discovering and sharing our knowledge of how to connect with customers in the digital age. Here we share some of those thoughts.

- [![How to Optimize Your Inbound Marketing Effectiveness With HubSpot (Checklist)](https://blog.cleriti.com/hubfs/4.jpg) ](https://blog.cleriti.com/how-to-optimize-your-inbound-marketing-effectiveness-with-hubspot-checklist) 
    - Jul 28, 2016
  
  
  ## [How to Optimize Your Inbound Marketing Effectiveness With HubSpot (Checklist)](https://blog.cleriti.com/how-to-optimize-your-inbound-marketing-effectiveness-with-hubspot-checklist)
  
  
  
  [Read More >](https://blog.cleriti.com/how-to-optimize-your-inbound-marketing-effectiveness-with-hubspot-checklist)
- [![How to Automate Lead Scoring in HubSpot (and Why You Should)](https://blog.cleriti.com/hubfs/6.29.16_Cleriti_Blog_Image.png) ](https://blog.cleriti.com/how-to-automate-lead-scoring-in-hubspot) 
    - Jun 30, 2016
  
  
  ## [How to Automate Lead Scoring in HubSpot (and Why You Should)](https://blog.cleriti.com/how-to-automate-lead-scoring-in-hubspot)
  
  
  
  [Read More >](https://blog.cleriti.com/how-to-automate-lead-scoring-in-hubspot)
- [![From Marketing to Sales Qualified: The Importance of Lead Scoring and Nurturing](https://blog.cleriti.com/hubfs/5.11.16_Cleriti_Blog_Image.png) ](https://blog.cleriti.com/from-marketing-to-sales-qualified-the-importance-of-lead-scoring-and-nurturing) 
    - May 11, 2016
  
  
  ## [From Marketing to Sales Qualified: The Importance of Lead Scoring and Nurturing](https://blog.cleriti.com/from-marketing-to-sales-qualified-the-importance-of-lead-scoring-and-nurturing)
  
  
  
  [Read More >](https://blog.cleriti.com/from-marketing-to-sales-qualified-the-importance-of-lead-scoring-and-nurturing)
- [![How to Set a Service Level Agreement Between Marketing and Sales](https://blog.cleriti.com/hubfs/4.20.16_Cleriti_Blog_Image.png) ](https://blog.cleriti.com/how-to-set-a-service-level-agreement-between-marketing-and-sales) 
    - Apr 20, 2016
  
  
  ## [How to Set a Service Level Agreement Between Marketing and Sales](https://blog.cleriti.com/how-to-set-a-service-level-agreement-between-marketing-and-sales)
  
  
  
  [Read More >](https://blog.cleriti.com/how-to-set-a-service-level-agreement-between-marketing-and-sales)
- [![How to Get Sales and Marketing to Agree on Lead Scoring](https://blog.cleriti.com/hubfs/4.13.16_Cleriti_Blog_Image.png) ](https://blog.cleriti.com/defining-sales-qualified-leads-and-how-marketing-can-deliver-more) 
    - Apr 13, 2016
  
  
  ## [How to Get Sales and Marketing to Agree on Lead Scoring](https://blog.cleriti.com/defining-sales-qualified-leads-and-how-marketing-can-deliver-more)
  
  
  
  [Read More >](https://blog.cleriti.com/defining-sales-qualified-leads-and-how-marketing-can-deliver-more)
- [![CRM Hacks: A Cheat Sheet for an Effective Sales and Marketing Strategy](https://blog.cleriti.com/hubfs/CRM_Hacks.png) ](https://blog.cleriti.com/crm-hacks-a-cheat-sheet-for-an-effective-sales-and-marketing-strategy) 
    - Feb 3, 2016
  
  
  ## [CRM Hacks: A Cheat Sheet for an Effective Sales and Marketing Strategy](https://blog.cleriti.com/crm-hacks-a-cheat-sheet-for-an-effective-sales-and-marketing-strategy)
  
  
  
  [Read More >](https://blog.cleriti.com/crm-hacks-a-cheat-sheet-for-an-effective-sales-and-marketing-strategy)
- [![Marketing Strategy 101: Back to the Basics in Effective CRM Management](https://blog.cleriti.com/hubfs/marketing_and_sales_process_2.png) ](https://blog.cleriti.com/marketing-strategy-101-back-to-the-basics-in-effective-crm-management) 
    - Jan 20, 2016
  
  
  ## [Marketing Strategy 101: Back to the Basics in Effective CRM Management](https://blog.cleriti.com/marketing-strategy-101-back-to-the-basics-in-effective-crm-management)
  
  
  
  [Read More >](https://blog.cleriti.com/marketing-strategy-101-back-to-the-basics-in-effective-crm-management)
- [![12 Useful Tools for Developing an Effective Marketing Strategy](https://blog.cleriti.com/hubfs/Marketing_Strategy.png) ](https://blog.cleriti.com/12-useful-tools-for-developing-an-effective-marketing-strategy) 
    - Jan 13, 2016
  
  
  ## [12 Useful Tools for Developing an Effective Marketing Strategy](https://blog.cleriti.com/12-useful-tools-for-developing-an-effective-marketing-strategy)
  
  
  
  [Read More >](https://blog.cleriti.com/12-useful-tools-for-developing-an-effective-marketing-strategy)
- [![What's the Difference Between a Webcast and a Webinar?](https://blog.cleriti.com/hubfs/Blog_Image_Replacements.jpg) ](https://blog.cleriti.com/whats-the-difference-between-a-webcast-and-a-webinar) 
    - Dec 21, 2015
  
  
  ## [What's the Difference Between a Webcast and a Webinar?](https://blog.cleriti.com/whats-the-difference-between-a-webcast-and-a-webinar)
  
  
  
  [Read More >](https://blog.cleriti.com/whats-the-difference-between-a-webcast-and-a-webinar)
- [![What is Smart Content, and How Does It Improve Marketing Effectiveness?](https://blog.cleriti.com/hubfs/Blog_Image_Replacements_1.jpg) ](https://blog.cleriti.com/what-is-smart-content-and-how-does-it-improve-marketing-effectiveness) 
    - Dec 18, 2015
  
  
  ## [What is Smart Content, and How Does It Improve Marketing Effectiveness?](https://blog.cleriti.com/what-is-smart-content-and-how-does-it-improve-marketing-effectiveness)
  
  
  
  [Read More >](https://blog.cleriti.com/what-is-smart-content-and-how-does-it-improve-marketing-effectiveness)

###### CATEGORIES

- [Marketing Strategy and Planning (210)](https://blog.cleriti.com/topic/marketing-strategy-and-planning)
- [Content Marketing (138)](https://blog.cleriti.com/topic/content-marketing)
- [Social Media and Digital Marketing (87)](https://blog.cleriti.com/topic/social-media-and-digital-marketing)
- [Website Design and SEO (83)](https://blog.cleriti.com/topic/website-design-and-seo)
- [Inbound Marketing (15)](https://blog.cleriti.com/topic/inbound-marketing)

###### LATEST POSTS

We know what it takes to create meaningful connections with customers.

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